The investors who were there first. Now in one company.

Snöboll brings together ownership in the companies chosen by the Nordics' foremost angel investors, in the Nordics and internationally, and makes it possible for more people to own what used to be reserved for a few.

An actively managed investment company, where every holding is carefully selected, with the ambition to list on the stock exchange.

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Why

The value is created before the stock market

The best growth companies are staying private for longer. By the time they reach the stock market, much of the journey is already behind them, and the value has gone to a small circle.

Then there are the angel investors: private individuals who invest their own money in companies early, often before anyone else dares to. Those who believed in the companies first want to free up capital, spread their risk and get professional management, without giving up their exposure to the future upside. Today there is no coordinated way to get there.

Two sides of the same need: those who want in cannot get access, and those who are in lack a way to take the next step.

What

The Swedish investment company model, before the stock market

Sweden has built some of the world's most successful investment companies. Investor and Kinnevik are names that investors all over the world recognise.

Snöboll takes the same model one step earlier, to the companies before they list. We acquire selected holdings in established private growth companies from the Nordics' leading angel investors into one diversified investment company.

Every holding is chosen individually, based on quality, valuation and how it fits the portfolio. Sometimes it is an entire portfolio, sometimes individual positions. But always selected.

For the investor, this means diversified exposure to the growth companies chosen by the Nordics' foremost angel investors, in the phase where the value is created and in a format that is well known.

With every carefully selected holding, the whole grows stronger. Like a snowball rolling.

How

How it works

The early investors become co-owners.
They transfer their holdings in exchange for a combination of cash and shares in Snöboll, and stay on for the journey instead of stepping off.
We select carefully.
Every holding is assessed on its own, even when several come from the same angel. We take only what fits and can always decline.
The rest is taken care of too.
Holdings we do not acquire can be managed, administered and followed up by us through Snöboll Portfolio Services. It is done by the same team, with the possibility of a shortcut to transactions and liquidity through Snöboll's network.
More people get access.
What used to be reserved for a closed network is gathered in one place. With a stock exchange listing, ownership becomes available to more people, and the conditions for liquidity in the share are created.

Why us

Access to the deals and the competence to choose

Snöboll was initiated out of Nordic Angels, the leading network for angel investors in the Nordics. The relationships that make this possible have been built over twenty years.

With more than 3,000 members, and as co-author of The State of European Angels together with BCG, the network has unique access to the Nordic ecosystem.

3,000+

members of Nordic Angels

20 years

of relationships behind the network

BCG

co-author of The State of European Angels

For international investors, the Nordic miracle has been hard to reach. The flow runs through personal relationships. Snöboll is the way in. And the angels' selection does not stop at the Nordics. Their judgement follows the best companies, wherever they are.

The network provides access to the deals. The investment team provides the competence: selecting, valuing and managing the holdings, with experience from listed companies, capital markets and early-stage investing.

What we believe in

The companies building the next decade

We look for quality: companies with a proven business model, resilient growth and the ability to become leaders in their category.

Right now we see a great deal of it in

Technology and AI
Defence and critical infrastructure
Energy and technical infrastructure

But it is our assessment of each individual company, not a sector list, that decides. The goal is the best unlisted portfolio in a listed environment.

Snöboll is an active owner that adds value: capital when the companies grow, a network that opens doors and experience from listed companies and capital markets. But it is the founders who run their companies.